John on October 22, 2008 at 11:50 pm
The media coverage of the race for president has not so much cast Barack Obama in a favorable light as it has portrayed John McCain in a substantially negative one, according to a new study of the media since the two national political conventions ended.
Press treatment of Obama has been somewhat more positive than negative, but not markedly so.
But coverage of McCain has been heavily unfavorable — and has become more so over time. In the six weeks following the conventions through the final debate, unfavorable stories about McCain outweighed favorable ones by a factor of more than three-to-one — the most unfavorable of all four candidates — according to the study by the Pew Research Center’s Project for Excellence in Journalism.
For Obama during this period, just over a third of the stories were clearly positive in tone (36%), while a similar number (35%) were neutral or mixed. A smaller number (29%) were negative.
For McCain, by comparison, nearly six-in-ten stories studied were decidedly negative in nature (57%), while fewer than two-in-ten (14%) were positive.
Here’s the graph they produced:
Do you think that could account for the 5-6 points McCain is down in the polls over this same time period?
Category: MSM & Bias |