John on September 27, 2011 at 8:15 am
From the Daily Beast:
The left has long branded Fox a propaganda arm for Ailes’s pugnacious conservatism, and while his journalists maintain they play it straight, the network has certainly provided ample fodder for liberal detractors. But as President Obama’s popularity has plummeted and the country has grown increasingly sick of partisan sniping, something unexpected happened. Roger Ailes pulled back a bit on the throttle.
He calls it a “course correction,” quietly adopted at Fox over the last year. Glenn Beck’s inflammatory rhetoric—his ranting about Obama being a racist—“became a bit of a branding issue for us” before the hot-button host left in July, Ailes says. So too did Sarah Palin’s being widely promoted as the GOP’s potential savior—in large measure through her lucrative platform at Fox. Privately, Fox executives say the entire network took a hard right turn after Obama’s election, but, as the Tea Party’s popularity fades, is edging back toward the mainstream.
While Fox reporters ply their trade under Ailes’s much-mocked “fair and balanced” banner, the opinion arm of the operation has been told to lower the temperature. After the Gabrielle Giffords shooting triggered a debate about feverish rhetoric, Ailes ordered his troops to tone things down. It was, in his view, a chance to boost profits by grabbing a more moderate audience.
Here’s hoping Fox keeps it right of center but fair. We still need an alternative to the far left media in this country.
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