John on November 17, 2007 at 6:01 pm
It’s true! There’s science involved and everything:
Researchers discovered what might be called the “bimbo delusion” by studying men’s ability to complete general knowledge tests after exposure to different women. The academics found that men’s scores fell after they were shown pictures of blondes.
Further analysis convinced the team that, rather than simply being distracted by the flaxen hair, those who performed poorly had been unconsciously driven by social stereotypes to “think blonde”.
“This proves that people confronted with stereotypes generally behave in line with them,” said Thierry Meyer, joint author of the study and professor of social psychology at the University of Paris X-Nanterre. “In this case blondes have the potential to make people act in a dumber way, because they mimic the unconscious stereotype of the dumb blonde.”
The new peer-reviewed study, published in the Journal of Experimental Psychology, was based on two trials.
In all cases those participants exposed to images of blondes recorded the lowest scores.
Real-life blondes were sceptical about the findings. Laura Bailey, the Marks & Spencer model, said: “I’ve always been taken very seriously. I have always been blonde and I have never had an issue with the way I am. If I’m being insulted, then I’m blissfully unaware.”
Michelle Collins, the blonde-haired former EastEnders actress, suspected the results were more to do with men’s approach to sex than intelligence. “I don’t think it’s to do with hair at all; it’s all about the breasts,” she said.
The article blames the stereotype on Marilyn Monroe. I could see that. Marilyn did play an unforgettable “blonde” in The Seven Year Itch. This image from the film has become an icon around the world.
How blondes developed a reputation for dizziness is also unclear, though the likes of Marilyn Monroe may have helped the process along. Certainly “blonde jokes” have become a popular genre.
For example: Q: What do you call a blonde with two brain cells?
Category: For Fun |