Cindy on January 22, 2010 at 8:52 am
USA Today reports that Burger King will begin a trial run of selling Anheuser-Busch and MillerCoors beers with their Whopper Meals in South Beach, Florida beginning this February.
Following their European counterparts which have been offering beer with meals for decades, Burger King will launch what they are calling their Whopper-Bar, or Burger-Bar, in South Beach, and if successful will likely expand the market to include Los Angeles, New York, and Las Vegas.
This Whopper combo with a beer will cost $7.99 which is about $2.00 more than the same meal with a fountain drink. The beer alone (served in special aluminum bottles to keep them “extra cold”) is expected to cost $4.25.
A Burger King restaurant consultant was quoted as saying, “The Burger King customer is aging, so they’re just trying to grow up with the customer.” Hmm… somehow the combination of South Beach, Whoppers, and beer, just doesn’t bring a mental picture of “maturity” to my mind.